Have you noticed that the United States has been hit with an explosion of Listening Sessions? These Listening Sessions are a component of the governments Strategic Communication Plan also known as an Alignment Plan. A Strategic Communication Plan is a management approach that makes use of two-way communication processes and media products to increase civil society participation in agricultural governance, establish coalitions and build consensus.
Why does the government and particularly government agencies and “partners” need a strategic communication plan?
- The World Bank recognizes strategic communication as an essential component in project planning and implementation.
- Projects that sought beneficiaries’ (Stakeholder-Partners) involvement achieved 68% success, those which didn’t, achieved 10% success. (Assessing Aid: What works, What Doesn’t and Why, 1999)
In a nutshell the Strategic Communication Plan is a tool that TRANSFORMS:
Research Into Policy
Information and education Into Behavior change
Global Agricultural Legislation Into the social norm
Conflicting interests Into Consensus
The Strategic Communication Plan is a marvelous tool. Government gets their message out and people become Partner-Putty in the hands of the Gov-Potter who will shape and mold it to their specifications. You may think you are an independent, rational thinker but when you buy-in and participate in a Lesson Session you have taken one step into enemy territory.
The USDA Position on Attendees of NAIS Listening Sessions
Take for instance the USDA. They have created these Listening Sessions to create the change that they want. They are focusing on key elements that they have been refining since those early “listening sessions” back around 2005 and 2006. They have a goal and they are rapid closing in on that goal so they want to be most attentive to the people to avoid any “unwanted surprises” in their plan to control agriculture.
Remember the early days in the NoNAIS movement when many of us got into the main stream press. Oh yes, the reporter would mention we opposed and even quoted us here and there but the main body of the text were the USDA’s “key messages” clearly letting people know what they were doing and intended to do.
The USDA Wants You to Do the Agri-Gov Rumble
These current listening sessions have been skillfully crafted to keep communication clear and focused, in the USDA’s favor, of course. Just as fishermen sets a hook on his line with some flashy distraction, so to the USDA sets a hook, to draw folks into their court by creating an opportunity to be heard and provide feedback on the National Animal Identification System, NAIS. The stifling silence from the USDA has wounded many of us who were shocked that our own government would not listen to “We the People”. We became much like an abused wife and now that the USDA has inclined their ear, in our perception, we go return to our abusive husband, to give it “one more shot” to communicate our position. The Listening Session works two-fold for the USDA. It gives them an opportunity for No NAIS’ers to enter their court and provides them with the public platform they “gave us an opportunity”. This is a brilliant strategic move in the days of “fairness doctrine”.
Just as a dancers enchant an audience with their performance, so too the USDA casts a spell over their audience with their strategic communication dance plan. Now the people are ripe for the subtle behavior change process. Through the past years the USDA has fuzzied up the lines in pulsating vacillation. Many an individual has fallen to become a causality of this war for total food control. Cunningly as a serpent the USDA will persuade people to take action for their desired outcomes. The agency will provide people in Listening Session attendance motivational information that will strike their NoNAIS activities to transform them to “willing” and consenting” stakeholders actively engaging in the Fantasy-Agri-Gov World Image that the USDA and its handlers have created. The USDA provides to tools that explains what to do and how to do it, after all it’s, so easy!
The Listening Session provides the USDA a opportunity to officially address ‘rumors’. They the also clarify objectives and plans that they desire to be public all the will a dark hidden agenda is being laid, step upon step, precept upon precept. Once again the USDA will throw the ball into the NoNAIS court and present the moral dilemma the “fairness doctrine” to offset demoralizing actions taken by the public at large. It’s true, you get a opportunity to give the USDA your two-cents but you will be rewarded by encouragement and stimulation to take the politically correct action.
USDA: from Order to Chaos
Face it folks, if you participate in the USDA Listening Sessions, or any Listening Sessions going around the country, you have been duped. You have been target and are giving up the high ground to sink in the quicksand of bureaucratic mire. The USDA talker’s have modeled themselves after the ‘good ol country doctor’ who ran Plum Island who was hired because he could sway a distrusting public to wholeheartedly support his biological warfare program, against all odds. While the USDA is using plain language at these Listening Sessions most of us on the front lines of NoNAIS have witnessed their semantic games.
The USDA is gloating over its victory over the people and toasting their successes. Most of you know that the USDA is not interested in what you have to say about NAIS and they certainly aren’t going to change their plans because you aired your opinion or statement of fact, so why go into the lion’s den so that the agency can use it for their purposes later? Do you understand that by your participation (endorsement) you become a de-facto partner or stakeholder with the USDA?
Ready to Rumba? Here’s Your NoNAIS Challenge:
10 Minute Citizen:
The USDA’s dance plan has 5 steps for easy success, your job is to stop them in their tracks:
Identify Stakeholders…
Refuse to be a de facto stakeholder or partner
Identify Issues……
They know the issues, refuse to participate in their global agenda
Research….
Throw a monkey wrench into their research with false data, etc….
Communicate and key is to develop a RELATIONSHIP…
Refuse to *bond* with them
Evaluate and Update..
Refuse to provide them with information on our farms so that they can create a better plan to kill our farms.
Refuse to give ground to the USDA and all agencies. Boycott all controlled Listening Sessions.






